{"id":1381,"date":"2009-03-22T07:53:38","date_gmt":"2009-03-22T12:53:38","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=1381"},"modified":"2009-03-22T07:53:38","modified_gmt":"2009-03-22T12:53:38","slug":"we-all-knew-this-would-happen","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=1381","title":{"rendered":"We all knew this would happen&#8230;"},"content":{"rendered":"<p>I know <em>I&#8217;ve<\/em> been bitching about price. Now we&#8217;ve got <strong>Borders <\/strong>rethinking their approach to the eBook market. Their first attempt was based on the old adage: &#8220;There&#8217;s a sucker born every minute.&#8221; The full story is <a title=\"Borders Learns the Hard Way.\" href=\"http:\/\/www.independent.co.uk\/news\/business\/news\/borders-finds-ebook-too-much-of-an-odyssey-1650707.html\" target=\"_self\">here<\/a> at <em>the Independent<\/em>.<\/p>\n<p>Ok. Rather than rant about it, I&#8217;ll just tell you that they&#8217;ve discovered consumers will not do everything they&#8217;re told. So linking the Borders&#8217; book experience with an overpriced eBook Reader <a title=\"What am I, a millionaire?\" href=\"https:\/\/www.ebookrumors.com\/?p=510\" target=\"_self\">iLiad<\/a>, was not that magic mix or &#8220;done deal&#8221; they anticipated.<\/p>\n<p>That being said, they&#8217;re going to come out with a more affordable reader. iLiad sold for <strong>$599.99<\/strong>, almost twice the already pricey <a title=\"Sony Reader\" href=\"https:\/\/www.ebookrumors.com\/?p=1\" target=\"_self\">Sony eBook Reader<\/a>.<\/p>\n<p>This time I can say I told you so! <em>Yah<\/em>&#8230;.that feels good.<\/p>\n<p><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-7668795789683211\";\n\/* ebookrumors1 *\/\ngoogle_ad_slot = \"8573945280\";\ngoogle_ad_width = 234;\ngoogle_ad_height = 60;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/rcm.amazon.com\/e\/cm?t=eboorumo-20&#038;o=1&#038;p=26&#038;l=ur1&#038;category=kindle&#038;banner=1VW4WBP63FJN3CB2ETG2&#038;f=ifr\" width=\"468\" height=\"60\" scrolling=\"no\" border=\"0\" marginwidth=\"0\" style=\"border:none;\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know I&#8217;ve been bitching about price. Now we&#8217;ve got Borders rethinking their approach to the eBook market. Their first attempt was based on the old adage: &#8220;There&#8217;s a sucker born every minute.&#8221; The full story is here at the Independent. Ok. Rather than rant about it, I&#8217;ll just tell you that they&#8217;ve discovered consumers &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=1381\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/1381"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1381"}],"version-history":[{"count":7,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/1381\/revisions"}],"predecessor-version":[{"id":1388,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/1381\/revisions\/1388"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}