{"id":1461,"date":"2009-04-01T08:59:22","date_gmt":"2009-04-01T13:59:22","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=1461"},"modified":"2009-04-01T08:59:22","modified_gmt":"2009-04-01T13:59:22","slug":"simba-says-read-ebooks","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=1461","title":{"rendered":"Simba Says: Read eBooks!"},"content":{"rendered":"

Simba Information<\/a> <\/strong>a publishing and media market research firm (take a breath) has released some figures that say 8%<\/strong> of the adult U.S. population has purchased an eBook in the past 12 months and 15%<\/strong> read one. (The 7%<\/strong> discrepancy must have visited Project Gutenberg<\/a> or another of the growing number of Free eBook Outlets<\/a>.)<\/p>\n

I find those numbers promising and a little startling. Startling, because it shows an interest in adoption, promising because it shows a willingness to adapt. Those polled could not represent a living breathing population of eBook Reader owners, so the interest to read eBooks has driven these individuals to adapt iPhones, hand-helds and desktops to the task.<\/p>\n

You can check out the article at AjaxWorld\u00c2\u00a0Magazine<\/em>\u00c2\u00a0here<\/a>. A very positive sign, yah<\/em>?<\/p>\n

p.s. I’m sorry for being\u00c2\u00a0catty again but this statement jumped out at me. I’m adding it because I don’t want you thinking I think it’s news or profound or in any way deserving of the consultation fees these firms usually charge: “Norris [Michael Norris Senior Analyst, Trade Group] said the e-book market, in spite of recent advances, still has a lot of growing up to do and should be “cautiously” pursued as long as that pursuit does not undermine the value proposition of a publisher’s content, interfere with other initiatives to encourage engaged reading, or provide too much power to one e-book retailer.”\u00c2\u00a0 Well, duh!<\/em>
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