{"id":2450,"date":"2009-07-02T09:01:23","date_gmt":"2009-07-02T14:01:23","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=2450"},"modified":"2009-07-02T09:07:37","modified_gmt":"2009-07-02T14:07:37","slug":"another-competitor-climbs-into-the-ring","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=2450","title":{"rendered":"Another competitor climbs into the ring&#8230;"},"content":{"rendered":"<p><strong>Borders UK<\/strong> launched its own eBook reader exploiting the European loophole in Amazon Kindle&#8217;s landlocked business <a title=\"American Amazon\" href=\"https:\/\/www.ebookrumors.com\/?p=2366\" target=\"_self\">plan<\/a>.<\/p>\n<p><strong>Borders&#8217; Elonex eBook<\/strong> is a direct contender for\u00c2\u00a0Amazon Kindle&#8217;s and Sony Reader&#8217;s success, boasting a similar 6&#8243; screen and competitive \u00c2\u00a3189\u00c2\u00a0price ($308 USD). Read the story and Elonex&#8217;s specifications\u00c2\u00a0<a title=\"Borders' Book Reader\" href=\"http:\/\/www.thebookseller.com\/news\/89983-borders-uk-launches-189-e-book-reader.html\" target=\"_self\">here<\/a>\u00c2\u00a0at <strong>bookseller.com<\/strong>. One place Elonex has Kindle beat is the Reader is available for purchase\u00c2\u00a0in Borders UK bookstores, Books Etc. and Borders Express branches. eBook Readers, similar to gadgets like iPhones and digital cameras, sell themselves once a consumer has it in hand.<\/p>\n<p>Even though Amazon&#8217;s Kindle DX is tethered to the continental United States to exploit its Whispernet technology, it has sold out again only weeks after re-stocking. Eager adopters are going to have to face\u00c2\u00a0a 4-6 week delay before Amazon can fill any more orders. Read about it <a title=\"Out of stock again...\" href=\"http:\/\/www.slashgear.com\/amazon-kindle-dx-sold-out-4-6-week-delay-3048249\/\" target=\"_self\">here<\/a>.\u00c2\u00a0Not sure whether this is a case of actual\u00c2\u00a0demand or lack of supply.\u00c2\u00a0Amazon takes great risks building\u00c2\u00a0hype around <em>apparent<\/em> scarcity. The real numbers will rule the day, <em>yah<\/em>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Borders UK launched its own eBook reader exploiting the European loophole in Amazon Kindle&#8217;s landlocked business plan. Borders&#8217; Elonex eBook is a direct contender for\u00c2\u00a0Amazon Kindle&#8217;s and Sony Reader&#8217;s success, boasting a similar 6&#8243; screen and competitive \u00c2\u00a3189\u00c2\u00a0price ($308 USD). Read the story and Elonex&#8217;s specifications\u00c2\u00a0here\u00c2\u00a0at bookseller.com. One place Elonex has Kindle beat is the &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=2450\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/2450"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2450"}],"version-history":[{"count":11,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":2459,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/2450\/revisions\/2459"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}