{"id":2547,"date":"2009-07-11T08:48:37","date_gmt":"2009-07-11T13:48:37","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=2547"},"modified":"2009-07-11T08:49:34","modified_gmt":"2009-07-11T13:49:34","slug":"rupert-murdochs-about-face","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=2547","title":{"rendered":"Rupert Murdoch’s About-face"},"content":{"rendered":"

Bajillionaire media mogul Rupert Murdoch<\/strong> announced plans to invest in his own mysterious full-color eReader back in April of this year. Read about that here<\/a>.<\/p>\n

Now Slashgear <\/strong>is reporting<\/a> that Murdoch’s publishing empire will be focusing on subscriptions to existing eReaders.\u00c2\u00a0 Murdoch said: “We\u00e2\u20ac\u2122re very happy to have our products distributed over any device provided it\u00e2\u20ac\u2122s only going to subscribers who are paying for it.”<\/p>\n

You have to wonder what changed his mind. Did he realize that he was too far behind the leaders and catching up was an expensive undertaking that couldn’t guarantee success?<\/p>\n

Sounds like it, yah<\/em>?
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