{"id":2890,"date":"2009-08-20T08:39:38","date_gmt":"2009-08-20T13:39:38","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=2890"},"modified":"2009-08-20T08:56:16","modified_gmt":"2009-08-20T13:56:16","slug":"digital-and-paper-hook-up","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=2890","title":{"rendered":"Digital and paper hook up&#8230;"},"content":{"rendered":"<p>Interesting story over at <strong>BBC. <\/strong>The first <em>video<\/em> ad is about to be published in a <em>paper<\/em> magazine. The <a title=\"Video in Magazine\" href=\"http:\/\/news.bbc.co.uk\/2\/hi\/technology\/8211209.stm\" target=\"_self\">story<\/a> says the video ad plays on a mini-viewer placed on the page and will appear in special copies of <strong>Entertainment Weekly <\/strong>this September.<\/p>\n<p>I mentioning this because it represents\u00c2\u00a0an excellent mix of digital and traditional media, while placing this potentially ghastly and annoying\u00c2\u00a0<em><strong>hybrid<\/strong><\/em> far away from the eBook publishing world. eBook Publishers and retailers like Amazon.com have been hinting at the inclusion of such ads in eBooks.<\/p>\n<p>I shudder at the thought. <em>yah<\/em>?<\/p>\n<p>However, video ads, like other digital commercial advertising media belong in publications that have a long relationship with them. (Especially publications that are facing an adapt or die scenario\u00c2\u00a0in the unfolding digital age.) The physical <em>paper<\/em> magazine will eventually be replaced by an eReader, and this video advertisement hints at the shape of &#8216;revenue streams&#8217; to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting story over at BBC. The first video ad is about to be published in a paper magazine. The story says the video ad plays on a mini-viewer placed on the page and will appear in special copies of Entertainment Weekly this September. I mentioning this because it represents\u00c2\u00a0an excellent mix of digital and traditional &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=2890\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,8,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/2890"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2890"}],"version-history":[{"count":7,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/2890\/revisions"}],"predecessor-version":[{"id":2895,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/2890\/revisions\/2895"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}