{"id":4638,"date":"2010-02-07T15:22:13","date_gmt":"2010-02-07T20:22:13","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=4638"},"modified":"2010-02-07T15:24:53","modified_gmt":"2010-02-07T20:24:53","slug":"amazon-versus-macmillan-from-a-different-perspective","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=4638","title":{"rendered":"Amazon versus Macmillan from a different perspective."},"content":{"rendered":"<p><a title=\"Kindle Missile Crisis\" href=\"http:\/\/blog.nathanbransford.com\/2010\/02\/kindle-missile-crisis.html\" target=\"_self\"><strong>Here&#8217;s<\/strong><\/a> a different take on the Amazon and Macmillan showdown. <strong>Nathan Bransford,<\/strong> literary agent, offers a post called <a title=\"Kindle Missile Crisis\" href=\"http:\/\/blog.nathanbransford.com\/2010\/02\/kindle-missile-crisis.html\" target=\"_self\"><strong>The Kindle Missile Crisis<\/strong><\/a>. Excellent read.<\/p>\n<p>I think the moral to the story is the consumer will ultimately dictate prices. (After the pirates have filled their pockets on the illicit sale of overpriced digital booty!)<\/p>\n<p>We also can&#8217;t forget that if the <strong>$9.99<\/strong> price was offered as a lost leader (where Amazon paid publishers more than they recouped in the sale), after initially selling (and not selling) their eBooks at $14.95 and much higher, then it was in Amazon&#8217;s best interest to shake up the market to rearrange things in Amazon&#8217;s favor. They needed a new deal to make money in a market that they know will not sustain eBooks over $9.99.<\/p>\n<p>Now that Macmillan&#8217;s paying Amazon a larger percentage (Agency rates) for the right to sell their eBooks at a higher price, they&#8217;ll also be paying Amazon a larger percentage when the market drives the price of eBook titles down again. I think it&#8217;s a cunning win by Amazon. They&#8217;ll end up with a bigger percentage of a $9.99 title than they did before the disagreement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a different take on the Amazon and Macmillan showdown. Nathan Bransford, literary agent, offers a post called The Kindle Missile Crisis. Excellent read. I think the moral to the story is the consumer will ultimately dictate prices. (After the pirates have filled their pockets on the illicit sale of overpriced digital booty!) We also &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=4638\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,8,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/4638"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4638"}],"version-history":[{"count":10,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/4638\/revisions"}],"predecessor-version":[{"id":4645,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/4638\/revisions\/4645"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}