{"id":5143,"date":"2010-03-24T09:30:06","date_gmt":"2010-03-24T14:30:06","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=5143"},"modified":"2010-03-24T09:30:06","modified_gmt":"2010-03-24T14:30:06","slug":"the-same-old-song-and-dance-at-amazon-er-from-apple-this-time","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=5143","title":{"rendered":"The Same Old Song and Dance at Amazon–er, from APPLE this time!"},"content":{"rendered":"

Remember when almost a year ago Amazon<\/strong> started fooling around with pricing<\/a><\/strong>, allowing publishers to raise their prices until there was a massive consumer backlash? (The $9.99 Boycott<\/strong> by Kindle owners, where they refused to buy eBook titles that were priced\u00c2\u00a0over $9.99<\/strong>)<\/p>\n

Anyway, get ready for the Apple\u00c2\u00a0iPad iBook Boycott<\/strong>. Having already signed on six huge publishers who’ve been allowed to charge higher ‘agency’ rates, Apple has announced the inclusion of two more publishers: Perseus Books Group<\/strong> (they offer titles from 330 smaller publishers)\u00c2\u00a0and the\u00c2\u00a0Workman Publishing Company<\/strong>. This deal heralded in\u00c2\u00a0a New York Times<\/a><\/strong> post here<\/a><\/strong>, looks like the same shakedown where publishers are allowed to set their own agency rates.<\/p>\n

Okay, this is the destructive quote from the article<\/strong><\/a>: “In talks with publishers, Apple has said it would not let other retailers sell any book for a lower price than the price in its new iBookstore. Several of the larger publishers are seeking to renegotiate agreements with Amazon and other e-book retailers to mirror the deals with Apple.”<\/p>\n

Amazon could say: “Been there, tried that…Didn’t WORK!”<\/strong><\/p>\n

This is how you throw cold water on a hot market. The publishers are working deals, and the eBook retailers are offering the moon… and then they expect the consumer to pay anything they ask. There’s a reason that Amazon sold titles for $9.99<\/strong>. (Which many consumers still consider unjustifiably high.)\u00c2\u00a0The consumers made it very clear that $9.99<\/strong> was all they were willing to pay for an eBook title, especially after they’d just forked out hundreds of bucks for the eBook machines to read them on.<\/p>\n

Stop trying to manipulate\u00c2\u00a0the market APPLE! The Consumer has the final word.<\/strong><\/p>\n

<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Remember when almost a year ago Amazon started fooling around with pricing, allowing publishers to raise their prices until there was a massive consumer backlash? (The $9.99 Boycott by Kindle owners, where they refused to buy eBook titles that were priced\u00c2\u00a0over $9.99) Anyway, get ready for the Apple\u00c2\u00a0iPad iBook Boycott. Having already signed on six … <\/p>\n

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