![\"Kobo](\"https:\/\/www.ebookrumors.com\/wp-content\/uploads\/2010\/03\/kobo-295x300.jpg\" "\\"Kobo")
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To people who\u00c2\u00a0would be happy simply reading an eBook, we introduce the Kobo eBook Reader<\/strong> for $150.00<\/strong>.<\/p>\n Kobo<\/a><\/strong> announced the device at the MobileFocus<\/strong> event in Las Vegas<\/strong> with what eBook Revolution historians will call PERFECT TIMING<\/strong>. Instead of going head-to-head with iPad, here they’ve given us a basic eBook reader at an extremely affordable price, hooked up to a world class eBook retailer Kobobooks.com. While other\u00c2\u00a0designers reel back to the drawing board after\u00c2\u00a0iPad’s flashy full-color release, Kobo<\/strong> gives\u00c2\u00a0us a fairly priced device that\u00c2\u00a0people can comfortably read with.<\/p>\n Kobo<\/a><\/strong>, formerly known as Shortcovers, <\/strong>is the\u00c2\u00a0far-reaching digital arm of the\u00c2\u00a0Canadian bookselling giant Indigo<\/a><\/strong>. Bookseller Borders<\/a><\/strong> is another investor in Kobo, so we’re looking at some shrewd decision making by industry leaders at a time when the right decision might translate into market dominance. The Kobo eBook Reader will be available at Borders stores\u00c2\u00a0summer 2010<\/strong>.<\/p>\n The relatively\u00c2\u00a0small price tag makes the device a must-have for early adopters and the curious mainstream.\u00c2\u00a0 While the designers do\u00c2\u00a0battle with the multi-function iPad<\/strong>, the rest of us can get reading.<\/p>\n For $150<\/strong> you get 6″ E Ink screen, Bluetooth connectivity (no WiFi or 3G to keep cost down), 5 font sizes, 1GB internal storage, expandable SD card slot and a\u00c2\u00a0battery rated for 8,000 page turns. Read more about the announcement at Technologizer<\/a><\/strong>.<\/p>\n THIS<\/strong> is the game changer.<\/p>\n","protected":false},"excerpt":{"rendered":" To people who\u00c2\u00a0would be happy simply reading an eBook, we introduce the Kobo eBook Reader for $150.00. Kobo announced the device at the MobileFocus event in Las Vegas with what eBook Revolution historians will call PERFECT TIMING. Instead of going head-to-head with iPad, here they’ve given us a basic eBook reader at an extremely affordable … <\/p>\n