{"id":5387,"date":"2010-04-14T09:25:58","date_gmt":"2010-04-14T14:25:58","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=5387"},"modified":"2010-04-14T09:27:13","modified_gmt":"2010-04-14T14:27:13","slug":"developments-over-at-barnes-and-noble","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=5387","title":{"rendered":"Developments over at Barnes and Noble"},"content":{"rendered":"<p>You can see by a <strong><a title=\"B&amp;N in-store eBook features.\" href=\"http:\/\/www.marketwatch.com\/story\/barnes-noble-more-in-store-free-exclusive-digital-content-available-only-on-nooktm-2010-04-13?reflink=MW_news_stmp\" target=\"_self\">MarketWatch.com<\/a><\/strong> article that <strong>Barnes and Noble<\/strong> continues to think &#8216;off the shelf.&#8217; In this case, the eBook and book retailer is utilizing its bricks and mortar locations to encourage <strong>nook<\/strong> owners to interact with in-store features, exclusive digital-content and specials. Read the post\u00c2\u00a0<strong><a title=\"B&amp;N in-store nook features.\" href=\"http:\/\/www.marketwatch.com\/story\/barnes-noble-more-in-store-free-exclusive-digital-content-available-only-on-nooktm-2010-04-13?reflink=MW_news_stmp\" target=\"_self\">here<\/a><\/strong>. I&#8217;ve personally seen how eBook reading devices sell themselves once they&#8217;re actually in a reader&#8217;s hands (the conversion can be immediate) so this move by B&amp;N\u00c2\u00a0should pay off as <strong>nook<\/strong> owners interact with the in-store features and the as-yet unconverted who will be drawn to the events out of curiosity.<\/p>\n<p>This also gets <strong>nook<\/strong> owners into stores where (good readers that they are) they might buy a title or two from the hard cover or paperback shelves.<\/p>\n<p>It&#8217;s hard to believe that <strong>Barnes and Noble&#8217;s<\/strong> eBook store was <strong><a title=\"B&amp;N eBook Store...\" href=\"https:\/\/www.ebookrumors.com\/?p=91\" target=\"_self\">closed<\/a><\/strong> when <strong>eBook Rumors<\/strong> first started up a year and a half ago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can see by a MarketWatch.com article that Barnes and Noble continues to think &#8216;off the shelf.&#8217; In this case, the eBook and book retailer is utilizing its bricks and mortar locations to encourage nook owners to interact with in-store features, exclusive digital-content and specials. Read the post\u00c2\u00a0here. I&#8217;ve personally seen how eBook reading devices &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=5387\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5387"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5387"}],"version-history":[{"count":19,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5387\/revisions"}],"predecessor-version":[{"id":5405,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5387\/revisions\/5405"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}