{"id":5459,"date":"2010-04-21T08:42:47","date_gmt":"2010-04-21T13:42:47","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=5459"},"modified":"2010-04-21T08:44:42","modified_gmt":"2010-04-21T13:44:42","slug":"kindles-mission-amazon-goes-on-the-offensive","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=5459","title":{"rendered":"Kindle&#8217;s Mission &#8211; Amazon Goes on the Offensive"},"content":{"rendered":"<p>You can bet all the hype around <strong>iPad<\/strong> has not fallen on deaf ears over at <strong>Amazon.com<\/strong>, makers of the <strong>Kindle<\/strong> and leader in the eBook Reader market. That while they were trying to find a way to compete across the digital divide between\u00c2\u00a0the online and bricks and mortar world. With <strong>Sony<\/strong> and <strong>Barnes and Noble<\/strong> landing their respective readers on store shelves, how does an online giant like Amazon compete?<\/p>\n<p><strong><em>Today in Tech<\/em><\/strong>: <strong>The Working Guy<\/strong> over at <strong>Yahoo News Blog<\/strong> has a story <strong><a title=\"Amazon Goes on the Offensive\" href=\"http:\/\/news.yahoo.com\/s\/ytech_wguy\/20100419\/tc_ytech_wguy\/ytech_wguy_tc1686\" target=\"_self\">here<\/a><\/strong>\u00c2\u00a0about Amazon&#8217;s plans to put Kindles on the ground, with rumored distribution deals at <strong>Target<\/strong> and <strong>Best Buy<\/strong>.<\/p>\n<p>I&#8217;m glad they&#8217;re staying focused on an exploding E Ink market that already has lots of opportunity and competition. While they must have been tempted to\u00c2\u00a0dive into\u00c2\u00a0color displays to compete with iPad, it&#8217;s likely Amazon&#8217;s long experience with books, eBooks and readers\u00c2\u00a0gives them a better understanding of the hardcore reading market&#8217;s needs, <em>yah<\/em>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can bet all the hype around iPad has not fallen on deaf ears over at Amazon.com, makers of the Kindle and leader in the eBook Reader market. That while they were trying to find a way to compete across the digital divide between\u00c2\u00a0the online and bricks and mortar world. With Sony and Barnes and &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=5459\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5,8,12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5459"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5459"}],"version-history":[{"count":11,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5459\/revisions"}],"predecessor-version":[{"id":5469,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5459\/revisions\/5469"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}