{"id":5974,"date":"2010-06-23T09:28:25","date_gmt":"2010-06-23T14:28:25","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=5974"},"modified":"2010-06-23T09:28:25","modified_gmt":"2010-06-23T14:28:25","slug":"borders-offers-20-gift-card-with-kobo-ereader-purchase","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=5974","title":{"rendered":"Borders offers $20 gift card with Kobo eReader Purchase"},"content":{"rendered":"<p><strong>Bloomberg Businessweek<\/strong> posted a <strong><a title=\"Borders' Reply to Pricing War\" href=\"http:\/\/www.businessweek.com\/news\/2010-06-22\/borders-adds-20-card-to-e-reader-as-rivals-cut-price.html\" target=\"_self\">story<\/a><\/strong> about <strong>Borders Group Inc.&#8217;s<\/strong> offer of a <strong>$20 gift card<\/strong>\u00c2\u00a0with the purchase of the <strong>Kobo eReader<\/strong>. The device is\u00c2\u00a0one of Borders&#8217; Good, Better, Best\u00c2\u00a0Selection that includes the <strong>Aluratek Libre eBook Reader Pro ($119.99)<\/strong> and two <strong>Sony Readers<\/strong>. Kobo eReader&#8217;s industry-low <strong>$150<\/strong> price was passed Monday by <strong>Barnes and Noble&#8217;s <\/strong>economy class <strong>nook eBook reader<\/strong>\u00c2\u00a0price drop to <strong>$149<\/strong> and threatened yesterday\u00c2\u00a0by <strong>Amazon Kindle 2&#8217;s<\/strong> price plummet to <strong>$189<\/strong>.<\/p>\n<p>The Borders\u00c2\u00a0gift card is a great value-added hook to get people into buying eBooks in a market where eBook consumers are filling up on millions of\u00c2\u00a0FREE titles, but who hesitate to buy eBooks with seller-proprietary formatting.<\/p>\n<p>We&#8217;re going to reach that $99 eBook Reader mark sooner than we ever imagined.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg Businessweek posted a story about Borders Group Inc.&#8217;s offer of a $20 gift card\u00c2\u00a0with the purchase of the Kobo eReader. The device is\u00c2\u00a0one of Borders&#8217; Good, Better, Best\u00c2\u00a0Selection that includes the Aluratek Libre eBook Reader Pro ($119.99) and two Sony Readers. Kobo eReader&#8217;s industry-low $150 price was passed Monday by Barnes and Noble&#8217;s economy &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=5974\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,8,12,15,14,16,13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5974"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5974"}],"version-history":[{"count":15,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5974\/revisions"}],"predecessor-version":[{"id":5989,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/5974\/revisions\/5989"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}