{"id":6071,"date":"2010-07-06T13:26:39","date_gmt":"2010-07-06T18:26:39","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=6071"},"modified":"2010-07-06T13:26:39","modified_gmt":"2010-07-06T18:26:39","slug":"maturity-or-wisdom-driving-the-ebook-revolution","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=6071","title":{"rendered":"Maturity (or Wisdom?) Driving the eBook Revolution"},"content":{"rendered":"<p>Here&#8217;s a <strong><em>Philadelphia Inquirer<\/em><\/strong> <strong><a title=\"Wisdom and eBooks a Great Mix\" href=\"http:\/\/www.philly.com\/inquirer\/front_page\/20100705_E-readers_are_on_the_rise_thanks_to_older_readers.html\" target=\"_self\">story<\/a><\/strong> where digital publishing industry analysts suggest the majority of eBook Reader owners (up to <strong>66 percent<\/strong>) are older than <strong>40<\/strong> with a &#8216;sweet spot&#8217; group of consumers aged\u00c2\u00a0<strong>35-54<\/strong> developing into a powerful\u00c2\u00a0market force.<\/p>\n<p>A full set of statistics has yet to be produced, but these early predictions make a lot of sense, especially if you consider the effect of youth-oriented culture driving the older mindset to adopt technology, the mature reader&#8217;s\u00c2\u00a0long relationship with the joys of literature,\u00c2\u00a0their disposable income\u00c2\u00a0and the age-defying swap of reading glasses for scalable font sizes. (Who wants to wear reading glasses at the gym? <em>Get my point<\/em>?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a Philadelphia Inquirer story where digital publishing industry analysts suggest the majority of eBook Reader owners (up to 66 percent) are older than 40 with a &#8216;sweet spot&#8217; group of consumers aged\u00c2\u00a035-54 developing into a powerful\u00c2\u00a0market force. A full set of statistics has yet to be produced, but these early predictions make a lot &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=6071\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5,8,6,12,15,14,16,13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6071"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6071"}],"version-history":[{"count":12,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6071\/revisions"}],"predecessor-version":[{"id":6083,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6071\/revisions\/6083"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}