{"id":6094,"date":"2010-07-08T08:45:02","date_gmt":"2010-07-08T13:45:02","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=6094"},"modified":"2011-10-29T15:11:01","modified_gmt":"2011-10-29T20:11:01","slug":"borders-goes-for-device-neutral-ebook-dominance","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=6094","title":{"rendered":"Borders Goes for Device Neutral eBook Dominance"},"content":{"rendered":"<p>Thanks <strong><a title=\"Device Neutral eBooks\" href=\"http:\/\/jorgensworld.blogspot.com\/\" target=\"_self\">Jorgen<\/a><\/strong> for a link to a story at <strong><em><a title=\"Device Neutral eBooks\" href=\"http:\/\/www.thetechherald.com\/article.php\/201027\/5850\/Borders-launches-device-neutral-eBooks-store\" target=\"_self\">The Tech Herald<\/a><\/em><\/strong> that also has the whole Internet buzzing.<\/p>\n<p>American Book retailing giant <strong>Borders<\/strong> is banking on a multi-platform approach with their new Borders eBook store that will be supported by its Kobo eReader, PC and Mac computers, Apple&#8217;s iPad (iEtc.), BlackBerry, Android smartphones and Sony&#8217;s array of Readers.<\/p>\n<p>This approach complements\u00c2\u00a0their take on eBook reading devices that offers a <strong><em>Good, Better, Best<\/em><\/strong> variety of options. It&#8217;s all about selling eBooks right? Check out their selection of eBook Readers <strong><a title=\"Good. Better. Best.\" href=\"http:\/\/www.barnesandnoble.com\/u\/borders\/379003142?cm_mmc=borders-_-NA-_-NA-_-NA\" target=\"_self\">here<\/a><\/strong>.<\/p>\n<p>The Borders eBook Store will carry <strong>1.5 million<\/strong> titles in <strong>ePUB<\/strong>, <strong>Adobe PDF<\/strong> and <strong>Mobile<\/strong> specific formats powered by <strong>Kobo<\/strong>.<\/p>\n<p>Get your Borders Free App <a title=\"Check it out.\" href=\"http:\/\/www.barnesandnoble.com\/u\/borders\/379003142?cm_mmc=borders-_-NA-_-NA-_-NA\" target=\"_self\"><strong>here<\/strong><\/a> to check out their selection of titles.<\/p>\n<p>I really think a device neutral approach is another game changer. Nice move Borders!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks Jorgen for a link to a story at The Tech Herald that also has the whole Internet buzzing. American Book retailing giant Borders is banking on a multi-platform approach with their new Borders eBook store that will be supported by its Kobo eReader, PC and Mac computers, Apple&#8217;s iPad (iEtc.), BlackBerry, Android smartphones and &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=6094\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,4,5,8,12,15,14,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6094"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6094"}],"version-history":[{"count":11,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6094\/revisions"}],"predecessor-version":[{"id":9722,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6094\/revisions\/9722"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}