{"id":6753,"date":"2010-09-22T11:30:02","date_gmt":"2010-09-22T16:30:02","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=6753"},"modified":"2010-09-22T11:30:02","modified_gmt":"2010-09-22T16:30:02","slug":"the-ebook-market-continues-to-prep-for-christmas","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=6753","title":{"rendered":"The eBook Market Continues to Prep for Christmas"},"content":{"rendered":"<p>Back in July we <strong><a title=\"eReader Suite at Borders\" href=\"https:\/\/www.ebookrumors.com\/?p=6229\" target=\"_self\">mentioned<\/a><\/strong> <strong>Borders<\/strong> selling the<strong> Aluratek eBook Reader Pro<\/strong> for<strong> $120<\/strong>. Well, they&#8217;ve now\u00c2\u00a0dropped the price of the <strong>Aluratek Reader<\/strong> to just <strong>$99<\/strong>.\u00c2\u00a0 Check out the specifics at <strong>Borders <\/strong><a title=\"Aluratek eBook Reader Pro for $99!\" href=\"http:\/\/www.borders.com\/online\/store\/MediaView_libre-ereader\" target=\"_self\"><strong>here<\/strong><\/a>.<\/p>\n<p>Its exclusive <strong>Reflective Light LCD Screen Technology<\/strong> is not the <strong>E Ink display<\/strong>\u00c2\u00a0used by industry leaders <strong>Kindle<\/strong>, <strong>Kobo<\/strong>, <strong>Nook<\/strong> and <strong>Sony<\/strong>, but the makers claim it is easy on the eyes, good on batteries and delivers the goods without any flashing or flickering.<\/p>\n<p>Having read eBooks now on the <strong>Sony Reader<\/strong>, <strong>Nook<\/strong> and my <strong>HP Mini<\/strong> via <strong>Adobe Digital Editions <\/strong>I can easily see the jump to the <strong>Aluratek device<\/strong>. As I&#8217;ve mentioned before, it&#8217;s just a delivery system for eBooks, and each has its own pros and cons. In this case, the extremely low price\u00c2\u00a0makes it\u00c2\u00a0perfect for mainstream consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in July we mentioned Borders selling the Aluratek eBook Reader Pro for $120. Well, they&#8217;ve now\u00c2\u00a0dropped the price of the Aluratek Reader to just $99.\u00c2\u00a0 Check out the specifics at Borders here. Its exclusive Reflective Light LCD Screen Technology is not the E Ink display\u00c2\u00a0used by industry leaders Kindle, Kobo, Nook and Sony, but &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=6753\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,8,12,15,14,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6753"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6753"}],"version-history":[{"count":7,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6753\/revisions"}],"predecessor-version":[{"id":6760,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/6753\/revisions\/6760"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}