{"id":9833,"date":"2011-11-15T12:34:53","date_gmt":"2011-11-15T17:34:53","guid":{"rendered":"http:\/\/www.ebookrumors.com\/?p=9833"},"modified":"2011-11-15T12:34:53","modified_gmt":"2011-11-15T17:34:53","slug":"amazon-stirs-publishing-pot-with-lending-library","status":"publish","type":"post","link":"https:\/\/www.ebookrumors.com\/?p=9833","title":{"rendered":"Amazon stirs publishing pot with lending library"},"content":{"rendered":"<p><strong><a title=\"Jorgen's World\" href=\"http:\/\/jorgensworld.blogspot.com\/\" target=\"_self\">Jorgen<\/a><\/strong> dropped by with a link to a <strong><a title=\"Amazon challenges Agency pricing...\" href=\"http:\/\/www.bloomberg.com\/news\/2011-11-14\/amazon-e-library-is-publishing-s-profit-model-virginia-postrel.html\" target=\"_self\">Bloomberg<\/a><\/strong> story that fills us in on recent developments on the <strong>Amazon (Free) Lending Library<\/strong>. The eBook giant announced that it would supply a <strong>free<\/strong> lending network to Kindle owners in possession of the<strong> $79-per-year Amazon Prime<\/strong> service.<\/p>\n<p>This has infuriated the big six publishers that went to considerable trouble (and alienated a lot of readers) when they adopted the agency pricing model that gave them complete control over eBook pricing. (That was their calm and cool and GREEDY response to <strong>Amazon&#8217;s $9.99 Kindle eBook <\/strong>pricing in the early days of the <strong>eBook Revolution<\/strong>.)<\/p>\n<p>Sounds like <strong>Amazon <\/strong>wants to set the eBook marketplace on fire by adjusting prices to reflect consumer interest and demand. We&#8217;ll see if the publishers are ready to accept the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jorgen dropped by with a link to a Bloomberg story that fills us in on recent developments on the Amazon (Free) Lending Library. The eBook giant announced that it would supply a free lending network to Kindle owners in possession of the $79-per-year Amazon Prime service. This has infuriated the big six publishers that went &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.ebookrumors.com\/?p=9833\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3,4,8,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/9833"}],"collection":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9833"}],"version-history":[{"count":10,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/9833\/revisions"}],"predecessor-version":[{"id":9843,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=\/wp\/v2\/posts\/9833\/revisions\/9843"}],"wp:attachment":[{"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebookrumors.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}