Bajillionaire media mogul Rupert Murdoch announced plans to invest in his own mysterious full-color eReader back in April of this year. Read about that here.
Now Slashgear is reporting that Murdoch’s publishing empire will be focusing on subscriptions to existing eReaders. Murdoch said: “We’re very happy to have our products distributed over any device provided it’s only going to subscribers who are paying for it.”
You have to wonder what changed his mind. Did he realize that he was too far behind the leaders and catching up was an expensive undertaking that couldn’t guarantee success?
Sounds like it, yah?
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[…] he more recently about-faced and was going to dump his ‘eReader’ in favor of providing content to existing eReaders. (He owns a lot of […]