You can read it and see it all over the place. But that doesn’t make it true.  This morning CNN had a story about the loss of newspaper jobs and the approaching demise of the newspaper industry. Watch it below. The powers that be blame the Internet for a decline in profitability due to the loss of ad revenues and readership . Â
They’re clasping their chests and doing a great Silent Movie death scene. Ahhh! So are they really dying off, or are they just trying to sell newspapers? (Kind of creepy if you think of it…reminds me of that kid who drove traffic to his web site by advertising his own suicide…)
Or are these crazed corporate giants using the economic downturn to make cuts intended to prop up the next quarter profits for their outmoded business model rather than open their minds and evolve to thrive in the landscape that the new technology is inventing for them. Then a jaded part of me whispers: Perhaps they’re crying poor, hoping to share in some of President Obama’s handouts to unsuccessful business models.
The technology is coming into place that will redefine newspapers and their profitability. See an example of newspaper eReaders here. The future’s all about communications and information exchange, so newspapers will be there. However, it will be more difficult to monopolize the marketplace and to get their piece of it they’ll have to think outside the columns. Yah?
