GoodeReader offers us a post on the struggling newspaper industry in the days of digital publishing. While they seem shocked that print ad revenues are down, they should not be disheartened that digital ad revenues fell short of expectations, too.
Like the book publishing industry, the newspaper industry has to rethink its bottom line and its expectations if it wants to compete across media platforms and orient itself for the age of tablets and E Ink. It’s an adjustment period where the old rules do not apply.
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