A story here at InformationWeek outlines Amazon’s Monday launch of a Kindle eBook Store tricked out for Apple’s iPhone and iPod Touch users. They declare a ‘mulitplatform strategy’ in the article, but I’m unconvinced. Having watched Amazon’s awkward attempts to monopolize the market with delays releasing a Mobipocket Reader and Kindle Reader for iPhone, the creation of the Stanza App by disgruntled iPhone users (which Amazon later had to buy to control) and the resulting alienation of iPhone/iPod users well, I’m not sure there is any strategy or plan. Looks more like a series of reactions.
I think they’re trying to make up for lost ground, yah? Still a boon for iPhone and iPod Touch users to get access to all those expensive books.
Please follow and like us:
