Okay. ‘War’ may be overstating, but you have to agree this is going to stir the pot. I love it! Borders is offering a Sony® Reader Digital Book PRS-505 with a list price of $299.99 for just $199.99. Check out the specifics here.
It’s a sale, yes. A limited time offer too, but it’s exactly what we’ve been waiting for, and exactly what the top of the line competitors like Sony’s Reader and Amazon’s Kindle have to do to hold onto the ground they’ve got. (Both are fielding machines that run in the $400 dollar range, which with $9.99 per eBook is too much…)
It’s proof that these eBook Reading devices can and should and will come down in price, yah?
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