Borders UK launched its own eBook reader exploiting the European loophole in Amazon Kindle’s landlocked business plan.
Borders’ Elonex eBook is a direct contender for Amazon Kindle’s and Sony Reader’s success, boasting a similar 6″ screen and competitive £189 price ($308 USD). Read the story and Elonex’s specifications here at bookseller.com. One place Elonex has Kindle beat is the Reader is available for purchase in Borders UK bookstores, Books Etc. and Borders Express branches. eBook Readers, similar to gadgets like iPhones and digital cameras, sell themselves once a consumer has it in hand.
Even though Amazon’s Kindle DX is tethered to the continental United States to exploit its Whispernet technology, it has sold out again only weeks after re-stocking. Eager adopters are going to have to face a 4-6 week delay before Amazon can fill any more orders. Read about it here. Not sure whether this is a case of actual demand or lack of supply. Amazon takes great risks building hype around apparent scarcity. The real numbers will rule the day, yah?
