Coming out of the blocks looking a lot like front-runner Amazon’s Kindle 2, the ‘wired’ eBook reader DITTO has leapt into the race with a crowd pleasing price of $249. Read the story at Publisher’s Weekly here. (Ditto = Digital Interface Total Text Organizer… glad they went with Ditto…)
It’s clear that Kindle 2’s solid $359 price tag is a proclammation that Amazon is onlyÂ interested in nursing an expensiveÂ ‘hard-cover’ mindset among the economic north side of mainstream adopters leaving a $110 gap that Ditto sounds quite capable of filling.
The Ditto is priced for a wider mainstreamÂ eager to join the eBook Revolution. Similar to the affordable Cool-ER, the Ditto has a 6â€ inch black & white e-ink screen, reads text and PDF as well as the universal epub format, plays MP3 sound files and boastsÂ a long battery life.Â On top of that it’sÂ SD card slot expandable up to 2GB of storageÂ will allow you to loadÂ a full library of works through its USB connection.
Now, imagine when Ditto or Cool-er opens up the market with a $99 version, yah?