We’ve been predicting this for a long time. Amazon has been forced to lower the price of its Kindle 2 from $359 to $299 in order to stay relevant in the exploding eBook Revolution.
Get the full story about the $60 price cut from the Associated Press here.
I can’t believe it took so long, but there it is. Instead of controlling the market and dictating terms, Amazon has been forced to compete.
Now Sony will have to drop the price of its eBook reader under $299. And once that starts happening, it’s just a matter of time until…Â
$299 is still too much for the average household, and they know it. This is the start of a pricing freefall that will result in the $99 eBook reader, yah?
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