Interesting story over at BBC. The first video ad is about to be published in a paper magazine. The story says the video ad plays on a mini-viewer placed on the page and will appear in special copies of Entertainment Weekly this September.
I mentioning this because it represents an excellent mix of digital and traditional media, while placing this potentially ghastly and annoying hybrid far away from the eBook publishing world. eBook Publishers and retailers like Amazon.com have been hinting at the inclusion of such ads in eBooks.
I shudder at the thought. yah?
However, video ads, like other digital commercial advertising media belong in publications that have a long relationship with them. (Especially publications that are facing an adapt or die scenario in the unfolding digital age.) The physical paper magazine will eventually be replaced by an eReader, and this video advertisement hints at the shape of ‘revenue streams’ to come.
