Thanks Jorgen for a link to the deal inked between Borders Group, Inc. and the newly renamed global eReading service Kobo, Inc (formerly Shortcovers.) Read the story at Pocket-lint, here.
That link led me to the actual press release here where I could dig up a bit more background.
Through this partnership, Borders will launch a Kobo-powered eBook store integrated into Borders.com. Additionally, Kobo will power a Borders-branded eBook store for various mobile devices. Sales through the Borders-branded eBook stores will be booked by Borders.
Kobo’s mobile applications are device neutral, enabling consumers “to purchase eBooks from Borders on popular smartphones such as the iPhone, BlackBerry, Palm Pre and Android, as well as other devices. Borders and Kobo plan to launch these new services within the second quarter of 2010.”
Funny how everyone’s jumping aboard… 2010 will be wild, yah?
