Thanks Jorgen for dropping off this link to a Business Week story that predicts the shape of things to come for Amazon.com. According to the article analysts from Credit Suisse Group AG see Amazon’s market share of eBook sales slide from 90 percent in 2009 to 72 percent in the coming year.
While you read the specifics in the article try to remember it’s a ‘prediction’ determined by analyzing a wide spectrum of data derived from very new things: eBooks, new eBook Readers, new versions of old eBook Readers, the habits and preferences of flesh and blood eBook readers, DRM, non-DRM, eBook Piracy,  etc. and the impact of those many factors on a very old and entrenched cultural entertainment form.Â
With new, previously unknown variables will come wide and unpredictable variation in results.
In other words, Amazon may be able to hang onto its market share yet.
