You can bet all the hype around iPad has not fallen on deaf ears over at Amazon.com, makers of the Kindle and leader in the eBook Reader market. That while they were trying to find a way to compete across the digital divide between the online and bricks and mortar world. With Sony and Barnes and Noble landing their respective readers on store shelves, how does an online giant like Amazon compete?
Today in Tech: The Working Guy over at Yahoo News Blog has a story here about Amazon’s plans to put Kindles on the ground, with rumored distribution deals at Target and Best Buy.
I’m glad they’re staying focused on an exploding E Ink market that already has lots of opportunity and competition. While they must have been tempted to dive into color displays to compete with iPad, it’s likely Amazon’s long experience with books, eBooks and readers gives them a better understanding of the hardcore reading market’s needs, yah?
