iBookstore’s Questionable Sales Numbers and the threat to Kindle

Jorgen dropped off a link to this great article in The New York Times Technology section that takes issue with the sales figures quoted by Steve Jobs at the recent iPhone 4 release. Since the iBookstore does not offer titles from the majority of existing small publishers including the world’s largest Random House, Jobs’ announcement that iPad accounts for 20 percent of all eBook sales is little more than smoke and mirrors.

There are some interesting points in the article, however. To me the most promising is the assertion that Amazon has to make a decision and either compete in the full-color multi-function world of iPad or drop Kindle’s price to make an affordable dedicated eBook reading device. Maybe they’ll follow Border’s plan to offer a selection of eBook reading devices to suit the consumer’s tastes: Good. Better. Best.

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