Here’s a Philadelphia Inquirer story where digital publishing industry analysts suggest the majority of eBook Reader owners (up to 66 percent) are older than 40 with a ‘sweet spot’ group of consumers aged 35-54 developing into a powerful market force.
A full set of statistics has yet to be produced, but these early predictions make a lot of sense, especially if you consider the effect of youth-oriented culture driving the older mindset to adopt technology, the mature reader’s long relationship with the joys of literature, their disposable income and the age-defying swap of reading glasses for scalable font sizes. (Who wants to wear reading glasses at the gym? Get my point?)
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