Thanks Jorgen for a link to a story at The Tech Herald that also has the whole Internet buzzing.
American Book retailing giant Borders is banking on a multi-platform approach with their new Borders eBook store that will be supported by its Kobo eReader, PC and Mac computers, Apple’s iPad (iEtc.), BlackBerry, Android smartphones and Sony’s array of Readers.
This approach complements their take on eBook reading devices that offers a Good, Better, Best variety of options. It’s all about selling eBooks right? Check out their selection of eBook Readers here.
The Borders eBook Store will carry 1.5 million titles in ePUB, Adobe PDF and Mobile specific formats powered by Kobo.
Get your Borders Free App here to check out their selection of titles.
I really think a device neutral approach is another game changer. Nice move Borders!
