AnnArbor.com’s Nathan Bomey analyzes Borders’ new eBook Store here and wonders whether its untethered eBook formats are ahead of the curve. Since a consumer can read Borders’ eBooks on any device, it’s easy to see the American book retailer grab its projected 17% share of the eBook market. Especially when pitted against the proprietary, kind of ‘locked’, eBooks sold by the competition.
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