Here we go. InformationWeek (and others) reports on Amazon’s launch of a $139 WiFi Kindle. This dramatic price drop is Amazon’s challenge to the already heated eReader pricing war putting this new Kindle model into the clear lead.
This in conjunction with a release of the third generation Kindle with Wi-Fi and 3G wireless technology for $189.
It’s obvious that Amazon is not willing to give up any ground easily, as this move puts its Kindle options into the must-have category, ahead of nook and Sony’s recently price-reduced offerings.
I’m still waiting for Kobo’s eReader response. (After all, their $150 eReader started the price war.)Â They’ll either return with a new wireless version of the device to match Kindle’s new price or they’ll take advantage of their economy class, USB hookup and non-touch-screen platform to be the first E Ink eBook Reader for under $99. Since low-priced eBook Readers seem to be the future of the eBook Revolution, can they resist being the first to break that price point? I doubt it, yah?
