Barnes and Noble is deflecting the challenge of a low-priced Kindle by using its bricks and mortar presence in an ongoing effort to take the Nook eBook Reader to the top.
PCWorld reports B&N’s plan to create Nook boutiques in its superstores, dedicating floor space near their cafes to display Nooks, Nook accessories and give live and video demonstrations.
This is a shrewd move and exploits B&N’s real world storefronts in direct competition with Amazon’s virtual shops. Like so much tech, eBook readers sell themselves when placed into the hands of potential buyers, something that Amazon is unable to do for Kindle with its mail order and delivery system.
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