Barnes and Noble taking the fight to Amazon.

Here’s rather an interesting post at MercuryNews.com that goes into a little more detail on what we’ve alluded to many times. Barnes and Noble’s 720 retail stores were the envy and nemesis of every book retailer out there, and have allowed it a dominant position in the North American marketplace.

Then along came the eBook Revolution with its obvious emphasis on the digital platform and suddenly all those bricks and mortar storefronts begin to resemble dinosaur bones.

Or do they? After a shaky start, B&N has charged into the digital age releasing its own eBook reader nook to combat Amazon’s Kindle, while releasing one digital adaptation after another–and all of it tied into its real-world properties. It’s clear that B&N doesn’t just want to survive the eBook Revolution. B&N wants to come out on top.

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