Industry Leaders Kindle and Nook Battle it Out!

It’s not surprising that mammoth online bookseller Amazon and offline (bricks and mortar) book giant Barnes and Noble would battle for top spot in the eBook Revolution.

MarketWatch reports here that Amazon’s new generation (WiFi $139 or 3G $189) sleeker Kindle is outselling all its previous versions.

And FastCompany reports on Barnes and Noble’s foray into digital publishing being a qualified success in the face of much industry doubt, as indicators suggest the storefront goliath is holding its own with innovative answers to digital challenges.

This in a market that many predicted would start to shift toward the more expensive iPad full-color, multi-function territory. The battle between Kindle and Nook tells us that there is a huge market for single-purpose eBook Readers. And that is market direction dictated by consumers.

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