In any revolution, the old guard must adapt to the new order or risk becoming irrelevant. Here we’ve got a link to a Winston-Salem Journal post on book giant Border’s shrewd moves to stay in the game. As digital publishing suggests an end to bricks and mortar locations, we see property owners and book sellers like Borders and Barnes and Noble joining the eBook revolution while pressing the advantage they have over Amazon and other ‘virtual’ stores.
They’ve all got physical locations to bring their readers to, remembering that all readers are not created equally and while some have embraced the ease of the wireless download others still enjoy the social aspects of reading like browsing shelves and talking titles at book clubs.
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