The National Post has an excellent feature on eBook retailer and distributor Kobo that shows the Toronto start-up and offspring of Indigo Books & Music Inc. is more than capable of going blow for blow with Internet giants Amazon, Apple, Barnes and Noble and Sony.
It all comes down to keeping it simple. After launching its $150 eBook eReader (now wireless at a lower price) and starting a price war that saw industry giants Kindle, nook and Sony Reader plummet in price, this retailer that sells into 200 countries attributes most of its success to a focus on selling eBooks to a wide range of hand-held devices and eBook readers while keeping their one tangible product, the Kobo eReader, a simple machine with pay and play options.
Now that RIM’s PlayBook is shipping with Kobobooks preloaded, it’s easy to see that the Kobo approach is working.
Read the full feature here.
