New Apple iPad Apps Eat Third Party Profits

PCWorld reports on Apple’s recent changes to its Apps policy that saw the rejection of  the Sony Reader App, and now might imperil Amazon’s Kindle presence on the iPad. The changes will only allow eReader Apps that support in-App purchases that amount to 30% of the cover price going to Apple. Since the agency model recently adopted by eBook retailers only allows 30% of the book price for the seller, then it appears that Apple wants all of the profits on the sale.

This is an unsustainable business model, so the eBook industry waits and watches as the story develops.

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