The Bookseller.com offers an interesting story from London Book Fair’s Digital Conference, where Evan Schnittman, Bloomsbury’s m.d. of sales and marketing, caused some debate by declaring enhanced eBooks and Apps dead. Even to the extent of showing a slide with a gravestone saying it: “Enhanced E-books and Apps: 2009 to 2011.”
While it was agreed that eBooks with extras (i.e. multimedia functions) work very well for children and educational eBooks, the enhanced eBook does not fit the narrative form of traditional, contemporary fiction.
I think the enhanced eBooks will find a home eventually, as some kind of narrative hybrid, but the eBook Revolution is still in its infancy, and the niche (and therefore the demand) has not been created.
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