The new Barnes and Noble Nook Simple Touch Reader

Ubergizmo has a post with pictures on the release of the new Barnes & Noble Nook Simple Touch Reader. What I like about this device is it’s hitting the market with a $139 price tag, a realistic start that hits the price mark of Amazon’s lowest priced ad-free Kindle.

It boasts a sleek new look, bearing a 6-inch improved E Ink touch-screen display. With a 2-month battery, it’s a bold statement to the other eBook market leaders. With the Monday launch of the new $129 Kobo eReader Touch Edition, I think we’re seeing another escalation in the battle for supremacy.

Can anyone say “Price War?”

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