FierceContentManagement offers a post on recent developments in digital publishing as it applies to the bricks and mortar world. It seems that some of the old standards like Harper Collins are inking deals to make their backlists available using the Espresso Book Machine’s print-while-you-wait technology.
We’ve mentioned this before, but the idea is a customer at a store can browse through available titles, make a selection and then the Espresso Book Machine prints it in minutes, or while they wait.
While this technology had a place in the beginning of digital publishing because it could create a ‘crossover’ product from traditional paperbacks to eBooks, with the mainstream adoption of eReaders like Kindle, Nook, and Sony Reader, etc., one wonders if traditional publishing and the bricks and mortar stores have missed this boat too.
