Jorgen dropped by with a link to a Bloomberg story that fills us in on recent developments on the Amazon (Free) Lending Library. The eBook giant announced that it would supply a free lending network to Kindle owners in possession of the $79-per-year Amazon Prime service.
This has infuriated the big six publishers that went to considerable trouble (and alienated a lot of readers) when they adopted the agency pricing model that gave them complete control over eBook pricing. (That was their calm and cool and GREEDY response to Amazon’s $9.99 Kindle eBook pricing in the early days of the eBook Revolution.)
Sounds like Amazon wants to set the eBook marketplace on fire by adjusting prices to reflect consumer interest and demand. We’ll see if the publishers are ready to accept the future.
