Publishers must adapt or become irrelevant.

TechnoBuffalo gives us an update on the eBook Revolution’s impact on the publishing status quo. The publishers cite concerns over retailers selling eBooks to readers without the publisher as part of the deal. This wouldn’t have been the same concern if the publishers had embraced the revolution at its start.

Instead, they fought the flow in an attempt to hang onto their monopolies. Now they’re trying to take control of it, even as they should be making themselves relevant. It certainly signals interesting times ahead.

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