I know I’ve been bitching about price. Now we’ve got Borders rethinking their approach to the eBook market. Their first attempt was based on the old adage: “There’s a sucker born every minute.” The full story is here at the Independent.
Ok. Rather than rant about it, I’ll just tell you that they’ve discovered consumers will not do everything they’re told. So linking the Borders’ book experience with an overpriced eBook Reader iLiad, was not that magic mix or “done deal” they anticipated.
That being said, they’re going to come out with a more affordable reader. iLiad sold for $599.99, almost twice the already pricey Sony eBook Reader.
This time I can say I told you so! Yah….that feels good.
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