You can see by a MarketWatch.com article that Barnes and Noble continues to think ‘off the shelf.’ In this case, the eBook and book retailer is utilizing its bricks and mortar locations to encourage nook owners to interact with in-store features, exclusive digital-content and specials. Read the post here. I’ve personally seen how eBook reading devices sell themselves once they’re actually in a reader’s hands (the conversion can be immediate) so this move by B&N should pay off as nook owners interact with the in-store features and the as-yet unconverted who will be drawn to the events out of curiosity.
This also gets nook owners into stores where (good readers that they are) they might buy a title or two from the hard cover or paperback shelves.
It’s hard to believe that Barnes and Noble’s eBook store was closed when eBook Rumors first started up a year and a half ago.
