Fujitsu eBook Reader Raises the Bar…

FLEPia

FLEPia

Or does it? Now, I’m as impressed by Fujitstu’s FLEPia Color eBook Reader, as anybody. It’s a fantastic little machine. Read the story at cnet here. Honestly, it’s going to be as popular as Japan’s new robot girl.

But I think we’re at a crossroads. At $1,000 it’s starting to push the price of eBook reading outside the capabilities of the average family. The other thing is: did they invent a color eBook reader or re-invent the hand-held desktop? I just hope that all the bells and whistles do not create a demand for, well, bells and whistles.

True, we’re in the development stages of eBook Reader design, but must I be able to email or Twitter from every piece of furniture and appliance? In the end, I believe this machines will help drive the price down for practical mulitpurpose eBook Readers, and push the market toward affordable devices tailored to suit the consumer’s need. Yah?



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  1. […] arrange loans for us so we can buy the thing. If it’s going to be anything like it’s Fuji’s four-color rival it will ring the bell at about $1,000. So far, no one knows who he’s wooing […]

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