The Consumer Speaks!

I just wish they’d picked a smaller number than $9.99 to circle their wagons around. Read the Amazon eBook Boycott story at Mediabistro.com here.

$9.99 is still way, way too high a price to pay for something that requires a considerable investment to read. There is no justification for it other than greed. But fine, $9.99 it is. At least it’s a line in the sand, right? eBooks and eBook Reading Devices all have to plunge in price if they’re ever going to be adopted by the ‘actual’ mainstream.

You know, the mainstream, some hundreds of millions of us that don’t  own an eBook Reader yet, but who are interested if the price was ever anything but absurd. That mainstream.

Don’t get me wrong, it’s good to start the debate. But let’s start the bidding for eBooks at say, $3.00 each. That represents a 100% markup on a product that is stored, copied and shipped for virtually nothing (if we accept the article’s supposition that it costs $1.50 to make an eBook) .

Remember people: Amazon is a mammoth corporation fixated on profit and monopolizing the marketplace. Amazon wants your money. It is mandated to take as much money as it can from you so that it can report yet another profit in its next quarter regardless of economic health or decline in product services resulting from its adoption of an unsustainable business model.

These big companies are arrogant to declare ownership and control over a revolution that will free writer, reader and publisher alike, yah? The mainstream has the power now to decide what is mainstream.

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