Is Amazon painting itself into a corner?

MarketWatch has an excellent article that highlights the dangerous game that Amazon’s playing. While the rest of the eBook world moves toward some kind of universality with the EPUB format, Amazon’s sticking to its guns and selling a version of its Mobipocket format for KINDLE’s only. (Or the Kindle Reader for iPod.)

That presents a bit of a gamble to Kindle adopters as the rest of the eBook Market seems poised to put the emphasis on selling untethered eBook Readers capable of reading eBooks from anywhere. Why hook yourself to a piece of technology that lacks adaptability (the Amazon-only-Kindle) and carries a sometimes uncomfortable relationship with its maker?

If Amazon is smart they’ll cut the umbilical, dump the proprietary format, bring the price of Kindle down and open it up for the user to control. Then start selling eBooks, yah?

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