Wattpad.com Goes East

Here’s a short Mediabistro interview with Wattpad CEO Alan Lau and an update on Wattpad.com’s recent launch of a version of their mobile phone application for the Indian provider, Bharti Airtel.

Lau makes an excellent point that BHarti Airtel with 110 million subscribers indicates a vast and relatively untapped marketplace (at least from a western perspective). There are mammoth English speaking populations in India and other countries with British Colonial roots–numbers that are simply staggering. The Internet is quickly breaking down the boundaries of old world publishing, and finding new consumers with different habits, histories and approaches to reading.

If you want a “WOW THAT’S INCREDIBLE” moment check out this list of countries with English speakers. And then check out the number of English speakers. Wild, yah?

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