Bloomberg Businessweek posted a story about Borders Group Inc.’s offer of a $20 gift card with the purchase of the Kobo eReader. The device is one of Borders’ Good, Better, Best Selection that includes the Aluratek Libre eBook Reader Pro ($119.99) and two Sony Readers. Kobo eReader’s industry-low $150 price was passed Monday by Barnes and Noble’s economy class nook eBook reader price drop to $149 and threatened yesterday by Amazon Kindle 2’s price plummet to $189.
The Borders gift card is a great value-added hook to get people into buying eBooks in a market where eBook consumers are filling up on millions of FREE titles, but who hesitate to buy eBooks with seller-proprietary formatting.
We’re going to reach that $99 eBook Reader mark sooner than we ever imagined.
